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TOKYO BAY

Logo

 

A New Zealand company "Tokyo Club", which operates Japanese restaurants in Auckland reached out to me to create a logo for their new restaurant "Tokyo Bay".

 

Main concept for logo development based on the client's brief:

  • Represent the atmosphere of the restaurant: modern/contemporary, casual-elegant, amusing, welcoming, inviting.
  • Give a sense of high quality service: thoughtful, determined yet caring and friendly.
  • Give the authentic “Japanese” feel.
  • Visually looks strong, dynamic with a bold presence.

 

Other requests:

  • Logo must be accompanied by client's company logo (a red logo resembles a stamp, "Tokyo Club" written in Japanese).
  • Signage (An exterior lit sign at the front of the building) will be in a space of 2000mm(l) x 800mm(h).

MOOD BOARD & PROPOSAL

Proposal 01 - BRUSH STROKE

"Traditional yet modern" approach

Tokyo Bay Proposal 01

Proposal 02 - URBAN

"Contemporary & Stylish" approach

Tokyo Bay Proposal 02

FINAL LOGO

Ironically, the client liked how their logo (Tokyo Club) and the company name were put on the cover page of the proposal, and they requested simply to modify this to deliver the final logo.

Tokyo Bay Final

 

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