LETTER or DIE
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LETTER OR DIE

Brand Identity

 

"Letter or Die" was born as a personal project of Reiko Hirata (yours truly), through her daily exploration and experimentation with hand lettering. It became an identity for her lettering projects and related products.

LOGO/MONOGRAM

L+D+∞

 

It consists of "L", "D", and infinity symbol "", which create one continuous curve.

It represents the eternal passion and exploration for letterforms.

Letter or Die Monogram Development
Letter or Die Monograms

TITLE LOGO

Early Draft: "L" and "D" obtained from the monogram looked a bit off.

Final: "L" and "D" were made from scratch, keeping the consistency to the monogram.

Letter or Die Title Logo: Draft and Final

Process:

Pencil sketches, vectorized piece, and refinement.

Letter or Die Title Logo Development

 

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